Fashions On The field – Vintage Race Wear Fashion

A history of Vintage Race Wear.

1962 – “Fashions on the Field” was first held

The event Fashions on the Field was introduced as part of a plan to entice more women to the races. No one could be sure if it would work or how they could encourage ordinary women to parade there wears in front of a judging panel.

Over fifty years later its even more popular than ever …

Below: Margaret Wood, the first ever winner of Fashions on the Field in 1962

Margaret Wood, the first ever winner of Fashions on the Field in 1962 Source Victoria Racing Club

Margaret Wood, the first ever winner of Fashions on the Field in 1962
Source: Victoria Racing Club

 

Fashions on the Field – A Time line 

1960s

• The Victoria Racing Club launches the Fashions on the Field competition (1962).
• International celebrity judges become a fixture of the competition and include Jean Shrimpton and French model Christine Borge (1965), acclaimed fashion model Baroness Fiona von Thyssen (1966), US Fashion publicist and founder of New York Fashion Week Eleanor Lambert (1969).
• The competition’s presentation ceremony is first televised as a “gala event” (1966).

Fashions on the Field during the 1967 spring racing carnival.

Fashions on the Field during the 1967 spring racing carnival.
Sourse SMH

1970s

• Fashions on the Field is replaced by smaller-scale fashion contests after the 1971 competition because of the difficulty in attracting sponsorship during the poor economic climate.
• The Victoria Racing Club’s Fashion Contest is introduced for women who have won contests at race meetings around Australia during the 1972-73 racing season.
• The “Ten Elegant Ladies” contest is held by the Victoria Racing Club (1976 and 1977).
• The “Myer Girl of the Day” competition is held at Flemington Racecourse (1979).

 

NAA.gov Japanese model daring to wear a jumpsuit in the early 1970s

 

melbourne cup vintage

1969 Miss Anne Hamilton Fashions on the field
source: Herald Sun

Melbourne cup winner 1970-portrait Mrs Susanne Keele

Melbourne cup winner 1970-portrait Mrs Susanne Keele
source – the Age

1980s

• The Victoria Racing Club re-launches Fashions on the Field (1981).
• Myer begins its relationship with Fashions on the Field as the major competition sponsor (1983).
• The prize pool increases to over $30,000.
• The number of entrants increases from under 50 a day (1983) to over 200 a day (1986).
• The original price-restricted categories are eliminated and replaced with broader categories.

1990s

• The Victoria Racing Club introduces the “Classic Racewear” and” Young Contemporary Fashion” categories to Fashions on the Field.
• The prize pool exceeds $100,000 for the first time.
• The competition’s categories are divided into “Classic Racewear” and “Classic Hats”.

vintage race wear

This entry was posted in historical photographs and tagged , , , , , , , . Bookmark the permalink.

Comments are closed.